There is no absolute and objective value. It is all relative. What is valuable to one girl is not valuable to the next.
This is a long one, so here's a rundown:

1. A clear distinction between, and balance of attraction and value.
2. The psychological and physiological effects of both attraction and value.
3. The difference between surface a read more

I am convinced that LRs are the most valuable learning tool on this entire board. In particular, I have found the LR tutorials of TokyoPUA extremely helpful. And, since he is back in Boston, I thought I would pay homage and write this one up in a similar manner.

Lay Reports also act as a testament to your legacy as a PUA. It is the documentatio read more

this winter, get into shape for the ladies. Tone up your body, get thise abs, and build up that cardio so you can last longer when fucking those hot babes. read more

I've got a question for you…

Have you ever been shot down by a woman? – be honest. I, for example, have been rejected more times than I'd like to admit.

For the collective average male, rejection plain sucks. There's nothing fun about it.

But a select group of ladies' men actually enjoy being rejected.

You might be thinking, “Sound read more

Attraction explained the easy way read more

The eyes are the window to the soul. They will always betray what a person is thinking, if you’re deft enough to pay attention to them.

I’m going to share some secrets about eye contact with you that is going to help you meet women like crazy. I hope you’re ready for them, because I’m really spilling the beans here.

Are you ready for it?

read more

I have a question for you...

When you get a woman's number and you're picking up the phone to call and "ask her out", does it bother you?

Do you get freaked out?

Do you start thinking about exactly what you're going to say, how you're going to say it, how to deal with her rejecting you read more

In a club, it's more a game of keeping a girl isolated from other guys than it is actually picking them up.

When this happens, it's best to get rid of the obstacle quickly and keep your girl isolated with you.

Sometimes it can be enough just to say "Excuse me, buddy, we were having a conversation here..." then turning your back to the gu read more

Are you a guy with a high-pitched voice? Of maybe you've got a face only a mother could love?

Well, whatever it is, if you're worried and upset about your physical flaws, which prevent you from attracting women, then I've got some good news for you.

Not only can you eliminate those flaws, you can turn them into your advantage. I'll expla read more

At first, she was just another attractive woman... but the more he got to know her, the more he began to feel attracted to her... and the more time he spent with her, the more that attraction grew into a deep emotional attachment and affection for her.

But there was one problem.

As his emotional attachment grew stronger and stronger, he also read more