As human beings, we all move towards that which is familiar. It’s a natural instinct to seek out familiar things because we are comfortable with them – be they people, places, or things. The same is true of feelings.

Feelings that are familiar give us a sense of security. Our brain tells us “I know this feeling! This is familiar. This is safe.” read more

When I started going out sarging, my biggest dream was to be able to pull the hottest girls from the club home. For years, my game was focused on the club environment. I learned millions of dirty little tricks to thrive in such a tough environment; dealing with boyfriends, bitch shields, bouncers, bartenders, DJs, loud music, drunk friends, distra read more

I get a lot of guys who write in to ask me for dating advice on how to behave around women. Many of those questions focus on the first meeting or the first date.

I thought I'd devote one entire newsletter to a concept that I feel is VITAL to understand if you're wondering how to behave around a woman you've just met.

A read more

Back in the day when I was a lonely, clueless loser who’d spend his weeknights sitting hunched over the computer viewing internet porn instead of interacting with society, I used to wonder: “How do people meet each other?”

To me, this question was on the same level as “Which came first, the chicken or the egg?” and “If a tree falls in the fores read more

There's a special phenomenon that occurs when a guy starts to learn about women for the first time. I call it “the grand search for the holy grail.” I've seen many guys who were unsuccessful with women for years. Then one day, they type “seduction” into Google and find a bunch of websites and e-books dealing with “how to seduce girls,” “what wom read more

Are you a guy with a high-pitched voice? Of maybe you've got a face only a mother could love?

Well, whatever it is, if you're worried and upset about your physical flaws, which prevent you from attracting women, then I've got some good news for you.

Not only can you eliminate those flaws, you can turn them into your advantage. I'll expla read more

In a club, it's more a game of keeping a girl isolated from other guys than it is actually picking them up.

When this happens, it's best to get rid of the obstacle quickly and keep your girl isolated with you.

Sometimes it can be enough just to say "Excuse me, buddy, we were having a conversation here..." then turning your back to the gu read more

I'm about to reveal a little-known secret of human persuasion that can induce the woman to feel complete trust for you, and have sex with you... even if it's the very first date.

You see, for a woman to have sex with a guy, she must not only be attracted to him, but she must also trust him. Look at it like this:

1. Trust Without Attraction read more

I'm going to reveal an important comfort-building technique I call "Boyfriending." In a nutshell, there's something you can do that's usually done ONLY by a woman's boyfriend.

If you do it too, it's a way of getting under a woman's radar and making her comfortable enough around you so that she'll be receptive to sex without making you read more

I have a question for you...

When you get a woman's number and you're picking up the phone to call and "ask her out", does it bother you?

Do you get freaked out?

Do you start thinking about exactly what you're going to say, how you're going to say it, how to deal with her rejecting you read more